ISA Executive Development Conference Aug. 4-6
Are you confused about all of the changes taking place in traditional markets today and looking for ways to develop effective marketing strategies to address those new realities? Then be sure to attend the 2010 Executive Development Retreat.
Bob Ashby from Frank Lynn & Associates and Steve Epner of Brown Smith Wallace Consulting Group will teach participants all about new supply chain structures, Internet marketing tools, and how to think like an innovator in an ever-changing industrial marketplace. On Thursday, August 5, our speakers will discuss:
Supplier-Distributor Relationships: Effective Partnerships within New Supply Chain Structures – Large end-users in construction and industrial markets are employing more sophisticated procurement processes. They also have more tools and information available than ever before. This dynamic has led to a range of new supply chain structures, from manufacturer rebates and direct material sales in construction markets to integrated supply and outsourced procurement structures in industrial markets. This workshop will examine the various roles that suppliers and distributors can play in these newer supply chain structures, and the way in which they can position themselves to deliver the most value.
Leveraging New Marketing Tools and Opportunities in Industrial Markets – Industrial end-users are increasingly using the Internet for product specification, sourcing and support activities. The fact that end-users typically seek out manufacturer Web sites and resources for specific types of information and activities but are more likely to utilize a distributor's Web site for other activities is key to incorporating these new tools into marketing and sales strategies. This workshop will discuss how Web sites and other electronic interactions can be integrated into brand, marketing and sales strategies.
Innovative Thinking: What it Means and How to do It – Innovation is more than a buzzword. It may mean the difference between success and failure. The problem is that most people do not believe they are innovative. The reality is that anyone can innovate, but most business leaders do not know how to build an environment that encourages outside-the-box thinking. Not only will we cover the basics of creating a fertile atmosphere, you will learn the four actions that successful innovators use to increase the probability of getting the right idea at the right time.
Strategic Pricing: No Longer an Option - Top-performing companies do not give in to every pricing request without a fight. They do not have to give away the store just to get business in the door. This program will teach executives how to do a real study of their pricing over the last 12 months and challenge participants to find opportunities to improve pricing to make more profit.
On Friday, August 6, ISA executive vice president John Buckley and YEF member Jessica Polychronis of Industrial Supply Company in Salt Lake City, Utah, will provide an overview of important industry-specific special reports developed for ISA. They'll cover:
- Monthly Economic Indicator Reports
- Annual ISA Profit Report
- 2010 North American Market Share Report
Click here for more information.
INDUSTRIAL SUPPLY MAGAZINE
The May/June issue of Industrial Supply magazine features an in-depth cover story about GHX Industrial. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
