Newell Rubbermaid introduces Hilmor brand
Newell Rubbermaid announced its entry into the heating, ventilation and air conditioning/refrigeration (HVAC/R) category with the introduction of the Hilmor brand.
Hilmor represents the third anchor brand within Newell Rubbermaid's Tools segment, following Irwin and Lenox.
"Hilmor completely changes the game in the underserved HVAC/R tool category," said Rich Mathews, senior vice president of marketing for the Hilmor brand. "We invested years of intense end-user insight and product development work to understand and address the unique challenges technicians face on a daily basis. These technicians are among the most highly trained and skilled in the professional trades, and they deserve tools that help them overcome the complex challenges they face on job sites. Our new Hilmor brand fills this gap with the biggest wave of innovation the HVAC/R category has seen in a long time."
"We are excited about the launch of Hilmor, our first new brand in many years, which is built alongside our leading Irwin and Lenox tool families," said Mark Tarchetti, chief development officer of Newell Rubbermaid. "This project exemplifies our Growth Game Plan strategy: beginning with a foundation of deep user insight, we bring innovation and superior design, which is then commercialized with great branding. We are reinventing the HVAC/R category by applying the resources of a $6 billion corporation to our tools business, which is one of our top three growth priorities."
The Hilmor brand launched at the International Air-Conditioning Heating and Refrigerating Exposition (AHR Expo) in Dallas, billed as the world's largest HVAC/R trade show.
The Hilmor line includes 150 HVAC/R tools.
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