Lawson Products upgrades website
Lawson Products launched a newly improved e-commerce website designed to provide customers with more product choices, improved functionality, and other user-friendly features.
“For years our customers have valued our service-oriented, consultative approach to helping them be more operationally efficient. We also know customers in the maintenance and repair industry want to partner with companies that have an easy-to-use and highly functional e-commerce tool,” said Michael G. DeCata, president and chief executive officer. “Lawson Products continues to be focused on improving our customers’ experience which, in turn, strengthens our positioning in the maintenance and repair marketplace. These enhancements to our website mean Lawson is able to provide our customers with both the on-site personal service and technical expertise they expect from their sales representative and online access to five times more products via an intuitive website. These combined capabilities clearly differentiate our offering.”
The company said the improved website gives users access to more products than their printed catalog with robust and easily searchable product and technical content that supports both the company’s sales organization and customers.
“Our newest e-commerce site, built on the Oracle-ATG Web Commerce platform, continues to leverage our investments in integrated technologies like Heiler’s product information management solution and the SAP ERP application. The release of this enhanced site translates the substantial investments we’ve made in our systems infrastructure into a better customer experience,” said DeCata.
The enhanced site is being supported by a specially trained Web Customer Service team. U.S. customers can access the site at lawsonproducts.com.
INDUSTRIAL SUPPLY MAGAZINE
The May/June issue of Industrial Supply magazine features an in-depth cover story about GHX Industrial. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
