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Posted April 9, 2019

SureWerx names Canada VP/GM

SureWerx appointed Richard Ayuen as vice president and general manager of SureWerx Canada.


Richard AyuenAyuen has previously held senior roles in business development, operations, logistics and general management, primarily in the industrial sector with products and services that included; tools, electrical, safety, plumbing and other related technical and engineered products. He has also held executive positions at other distribution corporations such as vice president of the Waterworks Division at Wolseley Canada, vice president at Wajax Industrial Components and vice president at RNG Equipment.

Most recently, he held the position of vice president of sales and marketing, North America for Lauzon Distinctive Hardwood Flooring.

“Our recent corporate growth has enabled us to reach new markets and Richard will be an integral part of our leadership team to continue to drive SureWerx’s future expansion,” states Chris Baby, CEO of SureWerx. “Richard’s balanced blend of general management and leadership roles, with strategic marketing and sales experience, lends him to be an ideal candidate for this position.”

The company has experienced significant growth over the past several years and most recently added international acquisitions with ADA Solutions, Jackson Safety and Wilson Safety brands.

“I am thrilled to become a part of an expanding, dynamic and forward-thinking company such as SureWerx who puts their employees and customers first,” said Ayuen. “With their impressive growth portfolio of world-class brands, I look forward to helping SureWerx achieve even further corporate expansion in order to deliver the best solutions to workers across North America.”

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