KNIPEX Tools expands marketing team
KNIPEX Tools LP announced Bill Grimpe as its product marketing specialist and Catherine Smith as its marketing communications coordinator.
As product marketing specialist, Grimpe is responsible for the development and execution of all product launches, providing e-commerce and sales support, developing marketing support materials and documentation, as well as developing product positioning and messaging that differentiates KNIPEX’s products from others in the market.
Grimpe has more than 15 years of industry experience, working previously as a divisional sales merchant assistant for Home Depot and an assistant product merchant for True Value Company. He has won two industry awards and earned an associate’s degree from Triton College. Grimpe currently lives in Mount Prospect, Illinois, with his wife and two children. In his spare time, he enjoys volunteering at his church and collecting sports memorabilia.
In her role as marketing communications coordinator, Smith is responsible for creating brand awareness through managing KNIPEX’s social media pages, newsletters and tradeshow materials. Smith will create content that will target and build close relationships with current and potential end users.
Prior to joining KNIPEX, Smith worked as a marketing intern at McDaniels Marketing Communications and earned a bachelor’s degree in marketing from Bradley University in Peoria, Illinois. She currently lives in Grayslake, Illinois, and she enjoys writing in her spare time.
“KNIPEX is happy to have Bill and Catie join our growing marketing team,” said Todd Shumate, president, KNIPEX Tools. “Both Bill and Catie have the skills and expertise to not only leverage awareness for KNIPEX’s products, but also shape a strong message that tells the world who we are as a company.”