NuTrend Disposables merges with Adenna
NuTrend Disposables announced its merger with Adenna.
The merger is effective immediately. The new entity will operate under the name Adenna and the new company will be represented by a new logo fused from elements of each of the previous marks, giving the brand a new look while preserving the legacy of each organization.
Adenna manufactures and markets disposable gloves and hand protection and infection control products throughout the world. Industries served include dental, automotive, tattoo and body art, industrial, safety, corrections, laboratory, cosmetology, and veterinary care.
NuTrend Disposables is a manufacturer and supplier of disposable wipers, rags, safety products, and washroom essentials, with a focus on serving the industrial, safety, and contractor supply distribution channels.
Merging the brands allows customers to benefit from a wider combined product offering. The new Adenna now offers disposable and work gloves, wipers, rags, microfiber products, sorbents, air care, toilet seat covers, infection control, personal protective equipment, and personal care items.
“When we looked at combining Adenna and NuTrend, it was evident we could bring greater value to our customers with an expanded product offering, channel-specific sales leaders, cutting-edge marketing, and outstanding customer service. The convenience, quality, and value created for our customers is unmatched,” said Tom Friedl, president and CEO of The Tranzonic Companies, the parent company of both Adenna and NuTrend.
“The way companies and customers relate to one another is constantly evolving,” said Jessilyn Duke, vice president of sales. “Adenna will be at the forefront of existing and emerging technologies, so customer communication and access are in a state of continuous improvement.”
Adenna, founded in 1997, has served the disposable glove industry for more than 21 years. Adenna became a sister division to NuTrend Disposables and HOSPECO in February 2017.
INDUSTRIAL SUPPLY MAGAZINE
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