KNIPEX names e-commerce sales and support specialist
KNIPEX Tools LP announced Sarah Cavallo as e-commerce sales and support specialist.
Cavallo is responsible for a number of e-commerce activities, including account management of Amazon.com, e-commerce online content, product attributes and marketing campaigns. She is also responsible for the support and development of e-commerce sales within all existing distribution channels and identifying new e-commerce opportunities.
With her new position, Cavallo will ensure all KNIPEX catalog product content is maximized. She will collaborate with KNIPEX’s marketing team on a product database to better manage and utilize product attribute details.
New to the hand tool industry, Cavallo has more than 10 years of e-commerce and retail sales experience in the jewelry and furniture industries. Prior to joining KNIPEX, she worked as a senior merchandiser and account manager at Wholesale Interiors, Inc. and an e-commerce associate at Roman & Sunstone.
“KNIPEX is very happy to welcome Sarah to our growing e-commerce team,” said Todd Shumate, president, KNIPEX Tools. “We are confident in her abilities to identify new opportunities for increasing e-commerce distribution and ensuring strong brand awareness and traffic during key sales periods.”
Cavallo currently lives in Elk Grove Village, Illinois, with her husband. She earned an associate’s degree from Oakton Community College, and in her spare time she enjoys gardening, photography, playing guitar, sewing and writing.