Custom Equipment rebrands to AXCS Equipment
Custom Equipment LLC, the manufacturer of Hy-Brid Lifts, announced a rebranding to AXCS Equipment.
The company, which has been in business since 1981, focuses on providing innovative solutions and outstanding service to support customers’ aerial work needs. Though the name is changing, the company says it remains committed to those values under the new AXCS name.
Its product line dramatically increased when it merged with ASKO Holding, a Turkish-based entity with holdings in construction, agriculture, energy and technology, in early 2024. This new merger offered resources to expand the product line beyond scissor lifts to include telehandlers, articulated booms and vertical masts.
“With our expanded product offering, we are now able to provide everything our customers need for aerial work,” said AXCS CEO Eric Liner. “AXCS really seemed like the natural brand name to encompass not only what we do but how we serve the market. In addition to a full range of products, customers have access to a team of experts that will help them get the right product for the right job and support in both application and service. We take great pride in this customer-centric approach.”
As part of the rebranding transition, AXCS says it has bolstered its staff with support-centric roles to ensure the best possible service.
“In today’s world where automated voice message systems and AI chats are commonplace, we’re confident our customers will find getting in contact with a real, knowledgeable person refreshing and valuable,” Liner said. “We’re focused on giving customers an experience that is second to none in the lift industry.”
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