AD event focused on eCommerce
More than 230 eCommerce leaders within 140 member organizations attended marketing/buying group AD's first annual multi-divisional eCommerce Summit in Dallas recently.
The goal of the summit was to help the AD independent distributors build comprehensive eCommerce strategies from financial models, to staff implications, to marketing plans. The two-day event included keynote speakers, AD member panel discussions and over 100 one-on-one, “Ask the Expert” sessions led by 15 eCommerce subject matter experts. The Summit content was determined and prioritized by the AD eContent subscribers, and aimed to provide attendees and sponsors with an opportunity to learn, network and take away practical actions.
Bill Weisberg, AD’s Chairman and CEO, addressed attendees during the opening session,
“AD is utilizing our multi-industry scale to lower our members’ costs and speed their time to market. Our collaboration, as a seven industry group, is what makes this possible. Our members need great content, reasonably priced platforms and real-world expertise, and that’s what we are delivering,” he said.
Koltin Stratiner, corporate project development for Puget Sound Pipe and Supply said, “With how busy our daily schedules are, being able to spend an entire day focusing on this issue led to the most progress on eCommerce solutions that we have had to date.”
Grant Movold, systems/IT manager for Marks Supply added, “Absolutely every aspect of the experience was great. It was very synergistic to be at a conference with 3 of our important business partners: AD, Unilog and Epicor.”
The three pillars of AD eCommerce Solutions are eContent Services, Consultative Services and WebStore Services. In 2016, AD created over 1 million enhanced, normalized and attributed SKUs, and in 2017 AD is scheduled to create more than 1 million more.