DSG unveils rebranding
Dakota Supply Group (DSG), an employee owned distributor of innovative products and services with a 125-year history, announced a comprehensive rebranding initiative encompassing its name, logo, and tagline.
As DSG expands beyond its regional roots and extends its influence beyond the Dakotas, the company has streamlined its identity to DSG. The strategic move is accompanied by introducing a fresh logo, featuring a vibrant NorthStar spark that symbolizes the collective strength of DSG's employee owners, customers, communities, and supplier partners.
The company says the rebranding is not merely a change in appearance but a reflection of the company's evolution and dedication to delivering unparalleled value to its stakeholders.
DSG introduced a new tagline, "One Team. Building Futures," which they says encapsulates the collaborative spirit and shared commitment of DSG's team towards shaping a future of growth, success, and lasting partnerships.
"DSG's rebranding marks a pivotal moment in our company's history. As we embrace a more streamlined identity, we reaffirm our commitment to innovation, service excellence, and building futures together as one team," said Paul Kennedy, president & CEO.
INDUSTRIAL SUPPLY MAGAZINE
The March/April issue of Industrial Supply magazine features an in-depth cover story about Joyce Lansdale and Vallen. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and David Kahle, as well as interviews with numerous product and distribution industry experts.
