Rubbermaid Commercial Products launches 'Made for Work that Matters' campaign
Rubbermaid Commercial Products (RCP) unveiled its “Made for Work that Matters" campaign last week in conjunction with a pair of Employee Appreciation Month events in Charlotte and Atlanta.
The company said that celebrating unsung and unseen heroes is the inspiration for the initiative. The RCP team honored 200 cleaning and facility maintenance professionals from Central Piedmont Community College (ABM Industries) and Building Cleaning Solutions Inc., surprising them with locally catered lunches and gift bags filled with items that will make their job easier. The gifts included Coleman cooler backpacks for convenient commuting, sturdy shoes for foot support, premium headphones for easy listening, Marmot apparel for on-the-job comfort, and Contigo water bottles for daily hydration.
“We’re so proud of ‘Made for Work that Matters’ and everything that it stands for,” said RCP Senior Vice President and General Manager Rob Posthauer. “At the core of our brand purpose is the incredible workforce that uses our products day in and day out, so we couldn’t think of a better way to introduce this campaign than by surprising and celebrating the tireless workers who keep our facilities clean, safe, and fully operational.”
From heavy-duty refuse and material handling products, including BRUTEÒ trash containers and utility carts, to a comprehensive cleaning and washroom portfolio, RCP delivers industry-leading solutions with the best, most durable materials that are made to last longer, stay stronger, clean deeper, work harder, and keep people safer. These products¾and the hard-working people who put them into action¾support vital facilities like hospitals, schools, and warehouses across the country.
The “Made for Work that Matters” campaign, executed in collaboration with RCP’s agency partner, MMB, can be seen across a variety of brand channels, including the company’s website and social pages.
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