Posted May 23, 2018

AD eCommerce Solutions passes three million SKUs

AD announced that its eCommerce Solutions offering has surpassed three million SKUs, representing more than 2,000 manufacturers.

The buying and marketing group said that 61 of 186 AD subscribing members are now live with digital branches using AD-produced content and another 20 will be launching digital branches later this year.

AD video on eCommerce Solutions
Click the image above to view a promotional video by AD about its eCommerce Solutions offering for distributor members

“Now that our catalog boasts over three million SKUs we are truly leveling the playing field for the independent distributor. Our SKU count is now twice as large as many national chains in our industries,” said Jack Templin, president AD Industrial Divisions and chief programs officer. “AD’s economies of scale enables us to buy SKU production capacity rather than a pay-per-SKU model; we pass that savings onto our members, so they only pay pennies per SKU. Thanks to the continual help we receive from our member-led product expert task forces and steering committees we are always working to improve our SKU quality.”

“Content will always be king in the online world,” said Suchit Bachalli, CEO of Unilog, AD’s partner in SKU production. “Distributors who leverage the AD eContent Product Catalog have a distinct advantage – they can provide customers with greater depth of product information than competing B2B eCommerce sites.”

Evan Gilbert, president of Quality Mill Supply, said AD's efforts have helped his company get online faster and more affordably than if Quality Mill had built its own eCommerce offering. "If we were doing this on our own it would be a massive amount of time to normalize SKUs from all of our supplier partners. AD eCommerce Solutions allows us to do exactly what we do best, which is focus on the customer,” Gilbert said.

In addition to normalized and attributed SKUs, the AD eCommerce Solutions program offers AD members fully integrated WebStore options, and one-on-one consultative support.

“The eCommerce support and solutions we’ve received from AD have helped State Electric compete on a level playing field with the big players without needing a small army to get it done,” said Dave Gravely, vice president of eCommerce and strategic sales at State Electric.

Michael Abeling, president of Consumers Pipe & Supply Co., said, “AD has done some of the heavy lifting that we couldn’t do for ourselves, putting us in a position to succeed in an increasingly competitive eCommerce arena. With their help, our digital platform is robust and ready to grow.”