Allen Benjamin names brand manager
Allen Benjamin Inc. announced the appointment of Rick Rath to brand manager.
Rath brings over 25 years of invaluable tooling applications experience to the company.
He had been with North American Tool Corporation as a regional sales manager since 1990. While in field sales, Rath earned a reputation as a tapping applications expert, having assisted industrial distributors, their sales teams and their customers in addressing and solving tapping and threading issues.
He has prior experience as a small business owner, which has provided him insight into the challenges of day-to-day business operations. Rath is committed to providing complete customer satisfaction through professionalism and technical knowledge to grow the Allen Benjamin brand.
Allen Benjamin Inc. is a manufacturer of solid carbide and carbide insert taps, and high performance application-specific HSSE taps. The Allen Benjamin website has recently been redesigned and now features an e-commerce platform which allows visitors the opportunity to buy threading taps online.