CSV Marketing names regional and marketing manager
CSV Marketing Inc. announced the appointment of Beck Oberholtzer as regional and marketing manager.
Oberholtzer will spearhead the company’s website, e-commerce and digital marketing efforts. He will also work in a sales capacity with national accounts and expand relationships with smaller distributors, and will lead the initiative to implement a new CRM system for the manufacturers' representative agency.
Prior to joining CSV Marketing, Oberholtzer worked in the enterprise software industry sector, where he held the position of manager, producer inside sales at Flexera Software.
“By the year 2020, more than 80 percent of business decision makers will be younger than 25 years old, so we recognize that our business is changing with different triggers and ways of connecting,” said Bill Via, president of CSV Marketing. “Beck’s background and youthfulness will be the genesis for a new way of looking at our business and will be applied to the future of the company.”
“I’m thrilled to help lead CSV Marketing in a direction that will address the needs of the changing demographics of our customer base,” said Oberholtzer. “As a company, we need to completely understand both our distributors and our end users and the platforms that they are using to find solutions and buy products.”
Oberholtzer earned his bachelor’s degree in finance from Miami University, Oxford, Ohio. He resides in Vermilion, Ohio, with his wife, Jordan. In his spare time, he enjoys golfing, boating, tennis, landscaping and spending time with family.
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