Proton.ai, Revenue Optics partner to improve distribution's inside sales model
Proton.ai, an AI-powered growth platform for distributors, and Revenue Optics, an inside sales consulting firm, announced a partnership to rebuild the industry’s outdated inside sales model.
For many distributors, inside sales is expensive and inefficient. Reps spend too much time chasing small accounts while overlooking high-potential customers. The result is uneven coverage, wasted effort and missed revenue. The new partnership helps distributors fix that by combining Proton’s AI technology, which identifies the best accounts to target and what to sell them, with Revenue Optics’s proven outbound playbook to drive organic growth.
The companies say the partnership delivers a modern inside sales engine that helps reps move faster and capture more revenue from existing customers.
“Most distributors have millions of dollars sitting in under-covered accounts,” said Ali Hasham, founder and CEO of Revenue Optics. “This partnership helps unlock that value by giving sales teams the focus, process and follow-through to close more deals.”
“Reps do their best work when they know exactly which customers to focus on,” said Benj Cohen, founder & CEO of Proton.ai. “Our AI gives them that clarity by surfacing opportunities buried in their data, and Revenue Optics provides a clear playbook along with high-caliber sales talent to turn those insights into better follow-up, better conversations and better performance.”
Turning AI Into Action
Proton’s AI technology analyzes customer and transaction data to help reps spot which accounts are most likely to buy and what products they’re most likely to want. That means less time chasing dead ends and more time converting real opportunities.
Revenue Optics helps teams translate those insights into a wider team strategy. Based on 20 years of experience building and leading inside sales organizations for distributors, its model gives inside sales teams the structure and coaching they need to stay proactive and productive.
More information is available at: www.proton.ai and www.revenueoptics.com.
INDUSTRIAL SUPPLY MAGAZINE
The September/October issue of Industrial Supply magazine features an in-depth cover story about American Producers Supply. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
