Streamlight promotes three
Streamlight Inc., a provider of high-performance lighting, announced the promotions of Eric Pike to director of e-commerce and digital shelf architecture, Kevin Burger to director of automotive and hardware, and Geoff Evans to sales director, Canada.
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From left to right:Eric Pike, Kevin Burger and Geoff Evans |
Eric Pike, formerly the director of automotive and hardware, will now direct Streamlight’s e-commerce strategy, focusing on ensuring a consistent shopping experience across all digital platforms. He will also be responsible for Streamlight’s third-party reseller program to onboard and manage qualified partners, and oversee the company’s data governance and standardization protocols.
Pike joined Streamlight in 2003 as national accounts manager and later moved into the role of director of automotive/DIY. Over the last 18 years he also managed the company’s Amazon sales presence, strengthening the company‘s digital brand, user experience, and digital growth. He received a Bachelor of Science degree in Business Management from North Adams College.
In his new role as director of automotive and hardware, Kevin Burger will be responsible for sales and distribution within the Automotive/DIY division, providing input for the annual sales and operating plans and direction for the market’s national account mangers and Manufacturer’s Representative Agencies.
Burger joined Streamlight in 2008 as a national sales manager in the company’s Automotive/DIY division. Over the years he played a key role in building and managing Streamlight’s automotive accounts and partnerships and also worked on various cross-divisional marketing activities for the Sporting Goods and Federal/Military markets. Burger is a graduate of Kent State University with a Bachelor of Science degree in General Studies, minoring in Psychology and Criminal Justice.
Geoff Evans has accepted the new position of sales director, Canada with responsibility for developing and managing sales and distribution tactics and initiatives for Streamlight’s Industrial/MRO, Fire/Emergency Response, Law Enforcement, Sporting Goods, Automotive, DIY and Federal/Military markets. He will work closely with the company’s Canadian Manufacturer’s Representative Agencies to maximize sales coverage and performance. He will also continue to manage the Streamlight relationship with distributor W.W. Grainger’s operations in the US.
Evans joined Streamlight in 2007 as regional sales manager for the Midwest Region and was promoted to national accounts manager/fire market specialist in 2016, and to Canadian Market Manager in 2019. He holds a Bachelor’s Degree in Business Administration from Central Michigan University as well as a Certified Professional Sales Certification from the Institute for Professional Advancement in Chicago, Illinois.
“I am extremely pleased to announce these much-deserved sales promotions,” said Michael F. Dineen, chief revenue officer. “I’ve had the opportunity to work with all three of these sales professionals. Their enthusiasm for the Streamlight brand, their extensive product knowledge, and customer service acumen have played key roles in promoting business development within the markets they served. I have every confidence that they will continue to bring their sales expertise and professionalism to their new roles.”
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