IBC launches online university
IBC announced that it has partnered with BlueVolt to launch IBC University, an online product training platform.
BlueVolt is an online Learning Management Systems (LMS) for the manufacturing, construction and service industries.
IBC University provides independent distributors within IBC’s buying group access to high quality, online education and training that is available 24/7. Online courses are developed and submitted by IBC Preferred Suppliers and consist of multi-media learning modules that cover topics such as strategies for improving product sales, tips for identifying new market opportunities and guides for product applications and installation.
BlueVolt offers incentives to participants for completing online training. The pay-for-performance reward system allows distributors to earn $BlueBucks for completed coursework that they can redeem, dollar-for-dollar, toward electronic gift cards at retailers such as Chili’s, REI, Nike, and hundreds more.
“IBC University delivers an exciting new sales, marketing and training tool for our Independent Distributors and Preferred Suppliers,” said Ron Nuñez, president and COO, IBC. “The platform provides a dynamic channel through which our Preferred Suppliers can increase their visibility, grow sales and track engagement with Independent Distributors. Moreover, the University provides IBC distributors with an opportunity to tap into free, 24/7 product training that is designed specifically to help increase product knowledge and drive sales.”
IBC has developed criteria for all online courses that are submitted to IBC University for consideration. “These criteria help ensure that each of the learning modules in IBC University go beyond product features and benefits,” added Nuñez. “Our goal is to help IBC distributors gain valuable product and market insights that help identify new opportunities to grow their business with end user customers.”
BlueVolt’s online training platform has been recognized by Preferred Suppliers as a valuable tool for increasing sales. “Since 2013, JPW Industries (formerly Walter Meier) has been engaged with online training through BlueVolt.com,” said Terri Eshleman, Manager of Group Distribution for JPW Industries. “Our investment in online training has been invaluable. Distributors are more likely to recommend what they know – and BlueVolt.com does a great job getting the message and incentives in front of this important audience.”
INDUSTRIAL SUPPLY MAGAZINE
The March/April issue of Industrial Supply magazine features an in-depth cover story about Joyce Lansdale and Vallen. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and David Kahle, as well as interviews with numerous product and distribution industry experts.
