Posted July 14, 2017

Forney Industries retains Creeden & Associates

Forney Industries, a welding and metalworking company based in Ft. Collins, Colorado, has retained Chicago-based Creeden & Associates to support Forney’s aggressive sales goals.

Creeden & Associates, a national marketing, sales and technology firm, will join forces with Forney Industries to support its sales projections, effective August 1, 2017.

“We are bullish on the future of the industry and our ambitious growth plans are fueled by scores of new products,” said Steve Anderson, president and CEO of Forney Industries. “We are investing in the growth of our company to maintain our leadership position in the industry, and to continue to compete well into the future.”

Forney currently has a national sales team of 60 people. With the addition of Creeden & Associates, Forney will almost double its sales force.

“We are confident that Forney has the strategic thinking in place and the passion to achieve significant growth,” said Dan Crane, president of Creeden & Associates. “Our due diligence proved that Forney’s 80-year history and leadership in this industry is well established nationwide. We are anxious to get started and work hand in hand with their sales team.”

Forney is viewing its relationship with Creeden & Associates as a supplemental step forward to its long-term plan. The two companies will work together to provide the necessary resources to achieve the anticipated growth.

“We have one of the most cohesive and impressive sales teams in our history and we have no intention of making any changes to that unit,” added Anderson. “We know the business is out there so we’re excited to move forward and grow the company to meet the market’s needs. Creeden offers us an immediate army of talented sales people who can support our current efforts.”

Forney Industries is one of America’s oldest family-owned, welding and metalworking product companies. Founded in 1932, the company began with the invention of the instant heat soldering iron and introduced the first publicly available arc welder in the mid-1930s. Today, the company offers about 9,000 products serving the automotive, hardware, farm and ranch, industrial and do-it-yourself markets.