Posted August 7, 2017

General Equipment names VP of sales

General Equipment Company, manufacturers of light duty construction equipment, named Randy Dahl vice president of sales.

Randy DahlHe will have responsibility for the development and coordination of sales and marketing for national and independent accounts. He will also oversee long-term sales strategy development as well as General Equipment’s sales representative organizations for North America.

“We are thrilled to have Randy join our team,” said Dennis Von Ruden, General Equipment president. “Randy has a rich history of contributing to the strategic direction and overall growth of every organization he has worked for in the past.”

Dahl previously served as vice president of sales and marketing for Poly-Tex Inc., a manufacturer of building structures, retail fixtures and shade systems for the retail industry. Prior to Poly-Tex, he worked for Door Engineering as vice president of sales and marketing for three business units. Dahl has an MBA in marketing/finance from Columbia University.

General Equipment Company is a family-owned manufacturer of hole digging, surface preparation, portable ventilation and portable lighting equipment