WinWholesale becomes Winsupply
WinWholesale Inc. announced that it has changed its name to Winsupply Inc.
“Winsupply connects the more than 570 Win local companies to a single, cohesive powerful brand that creates national presence and position, not only in wholesale distribution but in all of the industries we serve,” said chairman Rick Schwartz.
Winsupply, with $2.5 billion in sales in 2014, is the majority owner of all its local companies in a shared ownership business model.
Schwartz said the name change is effective immediately. “The Winsupply name will help us drive better business results,” Schwartz said. “We can go to market with a stronger brand that enables contractors everywhere to better understand the strength Winsupply brings to our local companies through centralized services including business consulting, capital, product sourcing, training, accounting, IT, payroll and marketing. These services allow local operators to focus on their local markets, products and serving their customers.
Winsupply represents the national brand for all of the local Win companies in 45 states, referred to as the Win Family of Companies. Currently, most local companies operate under Win-branded names including Winsupply, Winnelson, Winair, Windustrial, Winlectric, Winfastener and Winpump, along with Noland Company.
“More and more of our customers are no longer focusing on just one industry, like plumbing,” Schwartz said. “They’re adding heating and air conditioning equipment, PVF or electrical supplies in order to grow and diversify. Similarly, many of our local companies are doing the same, diversifying to meet the needs of their customers and to grow. The Winsupply name does the best job of capturing that diversification.”
The adoption of Winsupply continues the process of ending the proliferation of the different local company names. Over the last two years and going forward, all new companies will take the Winsupply name, with the exception of Winwater companies, which will retain their current name. It’s expected that many more will change their local brand to Winsupply. Each local company is an independent corporation and the decision lies with each company’s board of directors.
INDUSTRIAL SUPPLY MAGAZINE
The March/April issue of Industrial Supply magazine features an in-depth cover story about Joyce Lansdale and Vallen. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and David Kahle, as well as interviews with numerous product and distribution industry experts.
