Posted October 30, 2017

Evergreen Marketing announces rep workshop schedule

The Evergreen Marketing Group has selected the 2018 dates and locations for its popular one-day workshops for independent and factory-direct sales reps.

Terry Earle
Terry Earle of Fort Worth Bolt & Tool shares some insights with workshop attendees

Called “Managing your Relationships with Independent Distribution,” the workshops have been held around the country since 2006 and focus on sharing best practices in working with independent construction/industrial supply distributors.

In 2018, the workshops will be held on May 23 in Los Angeles; Aug. 2 in Philadelphia; and Dec. 13 in Dallas.

The final workshop for 2017 will be held Dec. 14 in Dallas.

“These workshops have become very popular with both factory-direct and independent manufacturer sales reps,” said Evergreen CEO Kevin Higginbotham. “We started these workshops more than 10 years ago to help improve the relationship between independent distributors and the manufacturer sales reps who call on them. We cover subjects like distributor financials, best methods for communication, and joint marketing and sales planning. The feedback we get from attendees has been fantastic.”

Higginbotham said attendees especially appreciate the distributor panel discussion held at each workshop, in which a group of Evergreen construction/industrial distributors field questions from workshop attendees.

“We call it ‘amnesty day’ where no question is out of bounds,” said Higginbotham. “The panel is a great way for a factory or independent rep to hear directly from a group of distributors about the key issues that can impact their relationship.”