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Posted November 26, 2014

Ballard Hardware changes name

Seattle-based Ballard Hardware & Supply has changed its name to Ballard Industrial.


The company said the shift reflects the company’s long history of providing marine, manufacturing, construction and industrial clients with an expanded range of industrial supplies, services and solutions to help their operations run smoothly.

“For many years now, we have operated as an industrial supply and services company. We’ve known that ‘Hardware’ in our name has hindered the perception of our business, particularly as we are expanding into new markets,” said Greg Hartje and Doug Freyberg, managing partners in Ballard Industrial and sons of company founders, Jim Freyberg and Lyle Hartje.

Ballard serves customers throughout the Northwest and Alaska as a one-stop resource for tools, supplies, equipment and expertise needed to maximize productivity. The company operates a storefront location in North Seattle, which includes a 50,000-square foot warehouse and adjacent 18,000-square foot pipe yard and service center. A new website (www.ballardindustrial.com) was launched this month. E-commerce functionality is under development and will be progressively introduced to provide customers with easier access to Ballard’s catalog of products and services.

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