NorthEast Electrical completes rebranding of Rockingham Electric
NorthEast Electrical, a Sonepar company, has rebranded Rockingham Electric, a company acquired in 2022.
The rebranding marks the final step in the integration process, solidifying the union of the two companies.
The rebranding effort includes a comprehensive update to Rockingham Electric's signage on all existing buildings, aligning it with NorthEast Electrical's established brand. Customers can expect the same high level of service and expertise they have come to trust, now under the NorthEast Electrical brand.
"We are thrilled to complete this rebranding process," said Jake Bishop, regional manager for NorthEast Electrical. "This milestone represents our commitment to growth and excellence in the electrical distribution industry and in this region. Our combined strengths enhance our ability to serve our customers with an even broader range of products and services and with the most experienced sales associates around."
Gino Milne, Newington, New Hampshire, branch manager, said: “The final integration has improved our day-to-day operations. Our customers are excited about the expanded inventory, services, and solutions we offer. It's been a smooth transition that has brought significant benefits to both our customers and our associates."
INDUSTRIAL SUPPLY MAGAZINE
The November/December issue of Industrial Supply magazine features an in-depth cover story about Kimball Midwest. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and Mike Marks, as well as interviews with numerous product and distribution industry experts.
