ISA launches Summer Sessions on marketing
The Industrial Supply Association (ISA) announced the launch of its 2024 Summer Sessions, titled "Industrial Marketing is Broken."
This four-part virtual series is designed to tackle the pressing challenges and opportunities within the industrial marketing landscape. Open to both ISA members and non-members, this free series aims to provide actionable strategies and fresh insights to elevate industrial marketing efforts.
Industrial marketing needs to step up, and ISA is delivering. This year's Summer Sessions bring fresh ideas from new voices on best practices for modernizing your company’s marketing efforts.
"Industrial marketing is at a crossroads, and ISA is committed to leading the way with innovative strategies and expert insights," said ISA CEO Brendan Breen. "This year’s Summer Sessions are designed to empower industrial companies, regardless of their staff size or budget, with the knowledge and tools they need to remain relevant in today's competitive landscape."
This engaging series features conversations with industry pros who will share their expertise on best practices, from mastering content collaborations to CRM usage, revitalizing trade show tactics, and more.
"Get ready to shake things up! These sessions are all about breaking the mold and discovering fresh, exciting ways to elevate your industrial marketing game. Whether you're a seasoned pro or just starting out, you're going to love what we have in store," added Eddie Saunders Jr., Founder of Speak Friend.
Series Details:
Title: Industrial Marketing is Broken
Format: 4-Part Virtual Webinar Series
Dates: July 17, 2024 at 2:00 PM ET (Kick-off session) with subsequent sessions following
Cost: Free for all industrial companies, both ISA members and non-members
Registration: Visit ISA Summer Sessions
Session Highlights:
Unlocking the Power of Attribution & CRM (July 17)
Dive into CRM stigmas, dark social, and other hot topics within the industrial channel. Key discussion points include common CRM challenges, effective attribution tactics, emerging CRM trends, and sales tracking and management.
Modernizing Industrial Marketing Strategies (July 31)
Discover and move beyond outdated marketing tactics with actionable tips and tricks from seasoned experts. This session will debunk old-school methods and offer fresh approaches to industrial marketing.
Revamping Trade Shows & Events Tactics (August 2)
Learn modern marketing techniques to enhance trade show presence and drive growth. This session will provide insights on how brands can boost their trade show and growth efforts with effective strategies.
Content Marketing & Collaboration (August 5)
Explore the importance of collaboration in the new Creator Economy. This session will delve into how industrial brands can thrive by working together and leveraging collective strengths.
For more information and to register, click here.
INDUSTRIAL SUPPLY MAGAZINE
The November/December issue of Industrial Supply magazine features an in-depth cover story about Kimball Midwest. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and Mike Marks, as well as interviews with numerous product and distribution industry experts.
