5 Doors to Greatness

When I interviewed Jim Jeffiers for this issue’s cover story, he said something that stuck with me: “I don’t think being a good leader is ever a finished product,” said the VP at Applied Industrial Technologies. He chooses to focus on communication and collaboration with his team. He also remarked on something that hasn’t really changed during his 30+ years in the industrial supply channel: Customers still (figuratively) say to their distributor partners, “Can you come in the door and help me solve a problem?” This made me think about what I call the five doors of greatness that all distribution and manufacturing leaders should be unlocking today.

These so-called doors are themes I’ve collected directly from many executives I interviewed over the last year or so, as well as articles I’ve edited. Before I unpack them, there’s one thing I want you to picture: There’s a mirror on each door. As you place your hand on the knob, think about how well you’re moving forward on each one.

WHAT’S IN STORE BEHIND EACH DOOR?

Door 1 is a taxi door: automation and robotics. The only way you’re really going to go further and grow your business is by embracing automation – but thoughtfully.

Door 2 is an elevator door: workforce shortage. You need more people if you want to ride up to the top floor in your market(s). Proactive leaders are reassessing their workplace culture and devoting resources to cultivate an environment where people stay and thrive.

Door 3 is an airplane emergency exit door: business succession planning. Many leaders don’t touch it until it’s, well, an emergency . . . and it may be someone else’s if you’re suddenly gone. It really is never too soon to start your plan, but a time will come when it’s too late.

Door 4 is a hotel door: customer experience. It takes work to truly know exactly how your customers experience your business. At home, I have a motto: Sleep in your own guest room – you’ll learn a lot.

Door 5 is a shower door: leadership. Why a shower? As Jeffiers implies, this isn’t a one and done. You need to get in there and get a little better every single day.

Thanks for reading!