Marshalltown acquires Gatorback
Marshalltown, a supplier of masonry tools and equipment, announced its acquisition of Gatorback, which specializes in producing mortar boards and mortar pans.
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Acquiring the Gatorback product line further solidifies Marshalltown’s position as a provider of professional-quality tools for masons.
“We want to provide our customers with the best masonry tools on the market,” said Joe Carter, president and CEO of Marshalltown. “Acquiring Gatorback was a strategic move that aligned with that goal. Their mortar boards and pans make a mason’s job faster and easier with less waste of expensive mortar.”
Gatorback products are made from a nearly indestructible UV-resistant polymer. This unique design makes them lightweight and portable while providing a smooth working surface that won’t absorb water from the mortar, ultimately increasing a mason’s production. Additionally, this lack of water absorption increases mortar workability by as much as 30 minutes, resulting in money saved and less waste.
INDUSTRIAL SUPPLY MAGAZINE
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