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Posted January 26, 2023

DSG wears its 125 years with a young vibe

Dakota Supply Group (DSG) is launching a year-long marketing campaign, "125 years young" as part of its anniversary celebration.


Beginning as a small plumbing distributorship in Fargo, North Dakota in 1898, DSG has since expanded into seven verticals serving the industries of electrical, plumbing, heating & air, waterworks, communications, utilities, and on-site sewer, water, and well. DSG has grown to over 52 locations in seven states, with plans to open three more locations in 2023, adding an eigth state to its footprint by the end of the year.

Paul Kennedy-DSG
Watch the company's video with DSG President & CEO Paul Kennedy here. 

“This year marks a historic milestone for all employee owners at DSG,” said Paul Kennedy, president and CEO of DSG. “Over DSG’s many years, we’ve seen a lot – from wars, depressions, recessions, and global pandemics, as well as rapid technological innovations across every industry we serve, and despite our age, we feel young, vibrant, and energized.

“Our success over the last 125 years would not be possible without our amazing team of employee-owners, our loyal customer base, and the partnerships from our vendor community," Kennedy added. "I am beyond proud of what we have accomplished, and where are going, and looking forward to using the momentum of our history to propel us forward – we’re 125 years young, and I feel we are just getting started.”

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