Posted February 4, 2021

IWDC launches PIM

IWDC held a launch webinar on Feb. 1 attended by more than 80 member participants to explain its new Product Information Management (PIM) system.

“We delivered our initial product content goal of ~8,400 SKUs across more than two dozen vendors,” said Frank Kasnick, president and CEO of the welding distributor cooperative. “We thank our numerous member companies that collaborated with our staff to build out our PIM structure and also thank those members who helped pilot the PIM.”

IWDC’s PIM system is designed to supply IWDC member companies with enriched product content, via a subscription service, to support their evolving digital needs. Those digital needs include e-commerce, digital / print catalogs, member company websites and ERP product structure.

“Our technology partner, Unilog, joined in and helped us demo the PIM, a related customer service representative (CSR) portal and a B2B e-commerce site,” said Tina Estes, IWDC chief information officer. “Our initial content delivered is just the tip of the iceberg.”

“We were able to share next steps with members who are ready to plug in and receive product content and we had a robust Q&A session to cap off the webinar,” said Erica Janas, IWDC director of marketing. “We have a lot more to do in 2021, including rolling out phase one of our gas product content in Q1, and we are very excited to start onboarding our participating members.”