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Posted April 21, 2023

NAW evolves "Facing the Forces of Change" into next chapter

The National Association of Wholesaler-Distributors (NAW) has published the latest chapter in its new "Facing the Forces of Change" initiative.


"We are thrilled to share insights from Keith Hubbard, president of PACE Supply and member of the NAW Institute for Distribution Excellence Board of Directors, in this latest addition to our 'Facing the Forces of Change initiative,'” said NAW Chief Innovation Officer Bart Tessel. “Along with expertise from Mark Dancer, this new chapter examines how the science of anthropology might help distributors act on customer cultures and behaviors to design human-centric innovations in the digital age."

Late last year, NAW announced its newest "Facing the Forces of Change" initiative, which involved working with a team of distributor innovators to explore new ideas and create actionable foresight, strategies, and plans for all distributors. The association will interview business and innovation leaders from outside distribution and within, looking for insights, experiences, facts, and stories. They will share their findings along the way through blog posts, live chats, and social media. Moving beyond publishing reports, "Facing the Forces of Change" is being reimagined as a platform for helping all distributors with a continual stream of timely and actionable information.

www.naw.com

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