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Posted June 6, 2024

DataXstream expands into EMEA, appoints overseas president

DataXstream LLC has expanded into Europe, Middle East and Africa markets (EMEA) with the opening of a new office in Barcelona, Spain. Jean-Jérôme (JJ) Peytavi has been appointed president of DataXstream EMEA.


A multi-cultural executive with a deep understanding of the nuances in global business, Peytavi will work with regional DataXstream partners, as well as with SAP teams across Europe, to bring solutions to B2B customers that are struggling with complex sales and order management needs.

“JJ’s proven track record for developing strategies and solutions that meet complex customer needs, as well as his diverse background and effective leadership across many industries make him ideally suited to take DataXstream to this next level,” said Tim Yates, chief executive officer. “Opening the EMEA office is an exciting milestone for the company, and I am thrilled to have JJ lead this effort.”

“There is a significant need for B2B organizations to invest in a more efficient, future-ready platform that can seamlessly integrate all of these disparate channels and deliver real-time visibility into sales orders, product availability, customer information, and more,” said Peytavi. “DataXstream’s OMS+ cross-channel order management platform solves this complexity by integrating all the data, from all the sales channels, into a single platform so that each channel delivers a consistent experience to the end customer. Opening the EMEA office demonstrates our commitment to serving SAP customers in Europe who are struggling with these complex sales order management issues, and I look forward to leading this effort.”

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