ES Tech Group becomes IMARK service provider
ES Tech Group, a B2B e-commerce solution provider serving numerous distribution industries, including electrical, plumbing, and industrial, has become a member service provider to IMARK Group.
“ES Tech Group’s eCommerce solution, EvolutionX, represents a breakthrough offering for our members,” said Ken Nagel, director, member services, IMARK. “It scales from the smallest to the largest distributor and is uniquely designed to be live in weeks, not months. ES Tech Group has proven that its solution mitigates the complexity and high cost of setting up and running an eCommerce platform.”
EvolutionX is the website and eCommerce engine for over 300 distributors in various industries across the US, Canada, UK and Ireland. The platform is fully scalable, highly secure and ripe with powerful features. It is a Software-as-a-Service (SaaS) solution that has enabled many independent distributor customers to compete and win against the largest and most sophisticated online competitors.
According to ES Tech Group’s president of US Operations, Dave Bent, “Establishing and running a world-class B2B eCommerce website is viewed by most distributors as a daunting and expensive endeavor. We have built our business on making sure we change this paradigm. Our team has decades of distribution industry experience and we view our role as helping distributors create the best omni-channel customer engagement that enables them to grow sales with both existing and new customers.”
Bent noted that ES Tech Group has helped several distributors “ease into” an online offering by providing catalog-only websites (with ample corporate information) that replace a supplier line card and can facilitate online quoting as a first step towards eCommerce.
“On the other end of the spectrum, we have also helped larger, more seasoned distributors replace their existing eCommerce platforms that have failed to provide the flexibility and end-customer experience that today’s online buyers have come to expect - we call these eCommerce 2.0 customers,” he said.
With 15-plus years of experience leading B2B eCommerce initiatives for distributors, Bent stresses that a complete eCommerce solution means a three-pronged approach, which ES Tech Group calls Commerce–Content–Connected. “This means having the best commerce platform, combined with the best rich product content, and fully connected to the distributor’s ERP platform,” he said.
According to Bent, distributors who sign up with ES Tech Group get a single partner who can solve this entire challenge, because they work directly with another IMARK Member Service Provider, Distributor Data Solutions (DDS), allowing them to deliver rich electrical, plumbing, and industrial content as a turnkey subscription service combined with the EvolutionX webstore.”
“Helping our members accelerate their online capabilities is one of IMARK’s top initiatives,” said Nagel. “ES Tech Group has proven they can help our members with affordable solutions that fit their individual needs, and with quick time-to-market.”
INDUSTRIAL SUPPLY MAGAZINE
The March/April issue of Industrial Supply magazine features an in-depth cover story about Joyce Lansdale and Vallen. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and David Kahle, as well as interviews with numerous product and distribution industry experts.
