Sonepar wins e-commerce award
Sonepar was named Enterprise B2B ecommerce distributor of the year in the inaugural Global Ecommerce Industry Awards from the B2B Ecommerce Association in partnership with Digital Commerce 360.
The company distributes electrical, industrial, safety products and related products from over 400 locations across the US. They were recognized for their Sonepar Spark platform, which judges said stands out for its: AI-generated product variants, a sustainable packaging returns system, and advanced user experience features like blanket orders and customer dashboards.
The noted takeaway for all companies providing e-commerce sites: Provide a robust omnichannel strategy that supports consistent customer interactions across multiple channels, including ecommerce, sales automation, and marketing automation.
The association's award ceremony took place during a webinar August 22 that attracted a global audience of manufacturers, distributors, B2B-focused retailers, ecommerce technology development and services companies.
Although the winners are B2B ecommerce organizations of all sizes and reflect the business conditions of the regions they serve, they all had universal points of excellence that include:
- A proven ecommerce strategy.
- A robust, scalable, and state-of-the-art ecommerce technology infrastructure.
- A seasoned and expanding ecommerce staff.
- The backing of top leadership.
- The willingness to listen and hear what their digitally driven customers want and need.
- The ability to execute ecommerce excellence quickly and easily.
See all the winners here.
INDUSTRIAL SUPPLY MAGAZINE
The November/December issue of Industrial Supply magazine features an in-depth cover story about Kimball Midwest. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and Mike Marks, as well as interviews with numerous product and distribution industry experts.
