Posted September 23, 2020

Global Industrial launches 'Ready. Set' campaign

Global Industrial announced the launch of its "Ready. Set." campaign focused on the information, solutions, and products to support its customers' ongoing operations and future growth.

Ready.Set logo"Ready. Set." provides an online destination for pandemic management, seasonal, and core business products. It provides the information businesses need to make informed decisions on how to protect their employees and customers, and position their businesses to grow and thrive in the current environment. The campaign consists of three primary initiatives:

Ready. Set. Protect. focuses on protecting businesses with pandemic management solutions.

Ready. Set. Prep. helps customers prepare for fall and winter.

Ready. Set. Grow. focuses on furniture and equipment designed to handle any workload or demand both safely and efficiently.

"Global Industrial's 'Ready. Set.' campaign further highlights our capabilities as a comprehensive destination to support our customer's current operations and future growth," said Klaus Werner, senior vice president and chief marketing officer of Systemax, the parent company of Global Industrial. "Throughout 2020, we have focused on helping customers restore their facilities to facilitate a safe return to work with the ultimate goal of rebounding their businesses. With an assortment of more than 1.7 million products, a national distribution footprint, extensive product knowledge, and outstanding customer service, Global Industrial remains well positioned to help our business, government, and educational customers successfully manage the impact of the pandemic and grow."

Global Industrial also announced that its "Ready. Set. Show." annual national customer trade show will be virtual this year, taking place Oct. 13-15. The event will showcase the breadth of Global Industrial's offering and deep product expertise, and provide virtual visits with suppliers and product managers. It will feature more than 150 booths, live speakers, breakout sessions, and show specials.