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Force for Good

People First: How to Cultivate an Engaged Workforce.

by Dirk Beveridge

In a previous article, we delved into the Wellbeing and Growth Paradox, highlighting the critical disconnect between relentless economic growth and the well-being of individuals within organizations. Building on this foundation, it’s increasingly clear that in the traditional business landscape, where profit has often been the primary driving force, a crucial aspect has been consistently overlooked.

Traditionally, businesses have been seen as profit-first entities, primarily focused on delivering returns to shareholders, sometimes at the expense of their most valuable asset – their employees. This profit-centric approach, reinforced by the short-term demands of Wall Street, has led to decisions that, while boosting quarterly earnings, may undermine the long-term wellbeing and growth of the workforce. However, insights from the “We Supply America” tour and our ongoing research have illuminated a more holistic and sustainable path forward: People First Leadership.

At its heart, People First Leadership transcends conventional management practices by prioritizing the human experience within the workplace. Defined as “a transformative approach that nurtures every individual’s potential and wellbeing,” this style of leadership is rooted in the belief that empowering employees leads to oversized organizational growth and societal impact.

The synergy between Positive Leadership and People First Leadership is profound. Positive Leadership, with its focus on nurturing the complete wellbeing and growth of employees, integrates seamlessly with the People First ethos. This approach goes beyond prioritizing business outcomes and sees each employee as a whole person with unique aspirations, challenges, and potential. It’s about creating an environment where employees feel valued, where their professional growth is tied to personal fulfillment, and where leadership is exercised through empathy, understanding, and a commitment to holistic development.

STRATEGIC IMPLICATIONS OF A PEOPLE FIRST PHILOSOPHY

Adopting a People First philosophy is a strategic imperative in the rapidly evolving business landscape. In an environment where employee expectations are changing, companies that put their people first are positioning themselves for greater resilience, innovation, and competitive advantage. This approach recognizes employees as the engine of innovation and growth. By investing in their wellbeing, companies cultivate a workforce that is more engaged, creative, and productive.

The People First Leadership approach is vividly illustrated in the story of Eastern Industrial. Matt Daniel, a branch manager in Greenville, South Carolina, shares his transformation from being a number in a previous organization to being part of a family at Eastern. This change was rooted in Eastern’s philosophy of putting people first, as emphasized by Meagan Owen, chief strategy officer, who asserts the importance of actively demonstrating company culture in actions.

Eastern Industrial’s commitment is evident in their holistic employee development programs and initiatives like Eastern Cares – its director, David Kay, sums up the mindset: “You care about what I do, and who I am.” This culture extends beyond customer service to nurturing their people. Eastern challenges traditional notions, encouraging employees to embrace opportunities and grow in all aspects of life, reflected in their partnership with Chaplains of America.

Implementing a People First strategy may present challenges, including resistance to cultural change and misconceptions about its impact on profitability. Overcoming these obstacles requires clear communication, consistent actions, and a commitment to long-term goals over short-term gains.

The future of work is indisputably human-centric. Organizations embracing People First and Positive Leadership are not just adhering to a moral code; they are strategically positioning themselves to excel in a complex business world. This approach prioritizes the growth and well-being of every employee, fostering a vibrant, innovative, and successful workforce.

A CALL TO ACTION FOR MODERN LEADERS

The journey toward this future begins now. It calls for a commitment to view every employee as a valued individual with unique potential and aspirations. Leaders must embrace this philosophy wholeheartedly, recognizing it as the very essence of being a Force For Good.

Join us in this transformative movement. Embrace People First and Positive Leadership to create not just a great place to work but a robust, adaptable organization ready to thrive amidst modern complexities.


Dirk Beveridge

Dirk Beveridge is the founder of UnleashWD, executive producer at We Supply America, president of the Beveridge Consulting Group, and champion for the noble calling of distribution for over 36 years. Read his new research report for more on how leadership is being redefined, and why it’s urgent to embrace the Noble Calling of leadership: Reimagining Leadership (https://unleashwd.com/fod-reimaginingleadership/).


This article originally appeared in the September/October 2024 issue of Industrial Supply magazine. Copyright 2024, Direct Business Media.

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