WD-40 Specialist Line
Research indicates industrial professionals increasingly prefer specialized products with specific applications – and the newly redesigned packaging of the superior performing WD-40 Specialist line makes it easier than ever to identify the right product for specialized maintenance needs.
The WD-40 Specialist line – including lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions – are best-in-classic products that now bear the colors of WD-40 Brand, meaning for every challenge there is now a blue and yellow can. With the redesign, the WD-40 Specialist line more closely resembles the iconic WD-40 Multi-Use Product, making it easier to identify the brand professionals have known and trusted for decades.
“It was 1953 when scientists at the Rocket Chemical Company set their sights on a challenging mission: helping rockets get into space. After 39 tries in search of the perfect water displacing formula to prevent rust and corrosion, scientists got it right with the 40th formula, creating the now iconic WD-40 Multi-Use Product,” said Erin Bala, director of brand management and innovation at WD-40 Company. “The same spirit of perseverance, innovation and tenacity for solving even the toughest challenges can be found in the WD-40 Specialist products, and though the packaging has changed, they have the same formulas that provide heavy-duty solutions to help professionals get their jobs done right.”
The company says the more than 20 WD-40 Specialist products provide superior performance born from rocket science and include WD-40 Specialist Gel Lube, Silicone, White Lithium Grease, Penetrant with Flexible Straw, Contact Cleaner and Dry Lube, among others. They were developed to work in the most demanding situations, providing specialized solutions for industry professionals in factories, facilities, automotive garages and on farms around the world.
In 2018, WD-40 Company conducted research of industrial professionals with B2B International and found that though multi-use products continued to be the top maintenance repair and plant operations product by usage and spend, the need for specialty products was rapidly increasing, with specialty lubricants up as much as 12 percent since 2012.
Explore more about WD-40 Specialist products, the new look, and find a retailer near you at wd40.com/specialist.
INDUSTRIAL SUPPLY MAGAZINE
The November/December issue of Industrial Supply magazine features an in-depth cover story about Kimball Midwest. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and Mike Marks, as well as interviews with numerous product and distribution industry experts.
