Posted January 25, 2022

Pro Staff merges with Lawless Group

The Lawless Group announced that Pro Staff Sales, headquartered in Atlanta, has merged with Lawless East of the Lawless Group headquartered in Dallas.

Founded in 1997, Pro Staff Sales has over 25 years of experience in representing manufacturers brands of products in the Southeast United States.

Steve Kraft of Pro Staff Sales, and Richard Lawless of the Lawless Group have joined forces in Kentucky, Tennessee, Alabama, Georgia, Florida, Virginia, Maryland, Delaware, North Carolina, and South Carolina.

As part of the transaction, Lawless Group and Pro Staff have agreed to establish a long-term partnership. Pro Staff Sales will now operate as Lawless East effective Feb. 28. Steve Kraft will remain with the group as director of sales, along with Justin Vailes, president.

“I started in this business with Richard and his late father Darrell. I have always had the utmost respect for his company and commitment to the industry," said Kraft. "It is a tremendous opportunity to team back up with Richard and Justin Vailes to become Lawless East. We both believe that our professionalism, organization and industry focus with account for this agency to be recognized at one of the premier agencies in the Southeast.”

“We welcome the Prof Staff family to Lawless East and look forward to working with them to harness future growth opportunities,” said Vailes.