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Posted January 25, 2026

Sellars recognized as 'Top Impact Company'

Sellars Absorbent Materials, a Milwaukee-based manufacturer and marketer of wipes, absorbents, and towel and tissue products, has been selected by Real Leaders as a 2026 Top Impact Company.


Michelle Gross
Michelle Gross

Top Impact is a prestigious annual ranking that recognizes businesses around the world that are putting purpose into practice.

“Being named one of the Real Leaders Top Impact Companies is a tremendous honor,” said Michelle Gross, vice president of marketing and customer experience for Sellars Absorbent Materials. “Sellars’ growth is rooted in the belief that business can be a force for good. This recognition validates the work our teams put in every day and strengthens our resolve to continue leading with impact.”

As a company, Sellars has implemented a number of programs to be an employer of choice. Among other things, the company offers attractive wages, performance bonuses, quality health insurance, a 100% matching 401k plan, apprenticeship training and employee home ownership incentives.

Sellars is also known for its green approach to manufacturing. A number of its high-performance wipers, towels and tissues, which are sold under the Clean Task, Bravo, TOOLBOX and Mayfair brands, are made from recycled input.

This year’s Top Impact honorees went through a rigorous evaluation process that measured three-year growth and 2024 revenue performance. Each company also submitted an impact application detailing how they are transforming their industries for the better. The result is a curated list of innovative organizations redefining what it means to lead with purpose at scale.

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