Chemcraft brand marks 50 year anniversary
Chemcraft, a supplier of industrial wood coatings, is celebrating five decades in the North American market.
“Reaching 50 years is a significant milestone for Chemcraft, but it’s also a reflection of the relationships behind the brand,” said Ron Cooper, segment manager – Distribution North America, Furniture & Flooring for AkzoNobel Wood Finishes. “Our success has always been built on working closely with customers and distributors, and a deep understanding of real-world challenges faced by wood finishing professionals and delivering coatings they can rely on day in and day out. That focus continues to guide how we support our customers today and into the future.”
AkzoNobel says the Chemcraft portfolio has evolved over time to meet the changing needs of industrial wood finishing applications, while staying true to the performance standards that have defined the brand. The evolution has been driven by a practical, problem-solving mindset, and in developing systems that improve efficiency, reduce waste and perform reliably in real production environments, the company stated.
Continuous investment in product development, technical expertise and service capabilities has enabled the Chemcraft brand to adapt and grow in a competitive and evolving market. Hands-on technical support, color matching capabilities and local distributor knowledge remain central to how the brand delivers value to customers today.
“Longevity in this market doesn’t happen by chance,” Cooper said. “It comes from listening, learning and continually improving. Our history of partnership, quality and creativity has built a strong foundation. As we look ahead, it’s that foundation that opens up new possibilities, drives performance, and supports continued innovation to help customers achieve consistent results today, while preparing for the challenges of tomorrow.”
INDUSTRIAL SUPPLY MAGAZINE
The November/December issue of Industrial Supply magazine features an in-depth cover story about Applied Industrial Technologies. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
