Global Industrial forges sponsorship deal with Professional Women's Hockey League
Global Industrial Company has entered a multi-year agreement with the Professional Women's Hockey League (PWHL), the distributor's first sports league partnership.
Global Industrial will serve as the Official Industrial Supplies Partner of the PWHL, supporting game-day operations across U.S. and Canadian teams including the Vancouver Goldeneyes, Boston Fleet, Minnesota Frost, New York Sirens, and Seattle Torrent. Ice crews for PWHL teams in the U.S. and Vancouver will be branded as the "Global Industrial Ice Crew," with Global Industrial supplying them with company-branded tools and equipment used to maintain high-quality playing surfaces throughout the season such as ice shovels (pictured at right), waste bins, and carts.
"We are proud to join the Professional Women's Hockey League as an Official Partner and to be the first league partner announced under this new commercial model," said Global Industrial Senior Vice President and Chief Marketing Officer Lisa Goldson Armstrong. "The PWHL is setting a new standard for professional sports, and this partnership allows us to support its continued growth while showcasing how our solutions play a critical role in keeping facilities and live entertainment venues operating safely and efficiently."
"Supporting ice crews across the United States and Canada is a natural fit for our brand," added Ali Moghaddam, president, Global Industrial Canada. "Hockey is deeply rooted in communities across North America, and we're excited to partner with the PWHL to support world-class competition while increasing engagement with its rapidly growing fan base."
The PWHL's eight-team footprint across North America is matched by record-breaking crowds that continue to set a new global benchmark for women's hockey. Supported by OVG corporate leaders with deep hockey expertise, the league is positioned to expand its sponsorship portfolio, enhance fan engagement, and strengthen its presence in the rapidly growing landscape of women's professional sports.
The deal marks the first official league partnership to emerge from the PWHL's new collaboration with Oak View Group (OVG), the league's new exclusive sponsorship sales partner.
INDUSTRIAL SUPPLY MAGAZINE
The January/February issue of Industrial Supply magazine features an in-depth cover story about Grainger. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
