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Posted February 25, 2026

Platinum Tooling hires new manufacturers’ representative group

Platinum Tooling, an importer and master distributor of live tools, angle heads, Swiss machine products, knurling tools and marking tools manufactured by various international suppliers, has appointed Sellers Marketing as their new sales representative firm.


David Sellers John Huggins Justin Sellers Lee Sellers John Paquette
David Sellers John Huggins Justin Sellers Lee Sellers John Paquette

Located in Conway, South Carolina, Sellers Marketing offers high quality cutting tools, workholding and tool holding solutions in the Southeastern United States.

Founded in 2014 as a technical firm with engineers from job shops, the addition of application sales engineers has been key to its success, the company says. Team members include David Sellers (key accounts and Georgia), John Huggins (Western North Carolina and Tennessee), Justin Sellers (Maryland, Virginia and West Virginia), Lee Sellers (Northeastern Georgia, Eastern North Carolina and Eastern South Carolina) and John Paquette (Alabama).

David Sellers said that the company serves all industries in the Southeast, “as we consider the region a ‘mixed bag’ of all industries, predominantly featuring job shops and privately owned production shops.”

“Our team engages all sectors of the channel, he added. "We work from OEMs down and from end users up.”

“Platinum Tooling brings to our firm tooling that we did not have with our other product offering," he continued. "Additionally, the diverse offering at Platinum allows my engineers to feel confident that they have an added solution to success.”

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