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Posted March 11, 2025

NetPlus Alliance outlook: distributors optimistic about 2025 growth 

Despite some uncertainty, NetPlus Alliance members reported optimism about expected growth in 2025, according to a January survey about Q4-24 results. 


The Industry Outlook is a quarterly report that tracks business results and trends in the industrial and contractor supply markets.

The organization noted that industry circumstances, primarily surrounding tariffs, have changed the economic landscape since these results were recorded and suggested future surveys could reveal a revised outlook for the year as policies continue to shift.

Despite the election in November and typically slower business in December, distributors’ purchases from NetPlus suppliers were up 14.6% for the quarter and 12% for the year. Growth was attributed primarily to expanding or otherwise investing in personnel. 

Looking to 2025, about 87% of distributors reported they expect to see growth, and only 3% anticipated potential losses. Concerns surrounding rising costs due to tariff implementation were highlighted in the survey, though many distributors were adopting a wait-and-see approach. At the time the report was published, the cost of new tariffs was beginning to become clear.

“Through exponential growth and economic challenges alike, NetPlus remains focused on nurturing strategic partnerships," said NetPlus Alliance President and CEO Jennifer Murphy. "We are committed to providing our distributor members and supplier partners with the resources to build stronger relationships and plan together toward mutual growth. While industry-wide challenges may bring uncertainty, we know we can count on our group to lean in and, as we say, keep it rolling.”

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