PTDA spotlights tariffs, economy, cybersecurity at Canadian Conference
The Power Transmission Distributors Association (PTDA) will convene for the PTDA 2025 Canadian Conference in Victoria, British Columbia June 3–5.
Attendees will learn about pressing issues affecting the PT/MC industry including tariffs, cybersecurity, artificial intelligence, and economic shifts. Additionally, individuals will have the opportunity to expand their networks, establish new partnerships and strengthen business relationships.
“Creating lasting connections in the Canadian PT/MC industry is essential for driving both business growth and sector-wide progress,” said PTDA Canadian Conference Advisory Group Chair Craig Bobbie, president, PTM Industries Inc. “Economic concerns and challenges lie ahead with tariffs, inflation, interest rates and production costs all expected to rise. During the conference, leaders will discuss strategies as they position their companies for maximum growth and return in the coming years.”
The conference’s Distributor-Manufacturer Idea Exchange (DM-IDEX) is an incredibly valuable networking session, making it a “must attend” event for channel partners and leaders. Distributors will host unscheduled meetings of up to 20 minutes, perfect for introductions, project updates or to discuss future collaborations. With four hours of open time across two days, attendees can walk the floor and connect with senior executives, making the most of the flexible format.
Prominent experts and PTDA member panelists will address important and timely subjects such as:
- Braid Waid, a leading futurist, will explore how AI is transforming operations, supply chains and workforce roles, providing valuable insights and strategies to stay ahead in the evolving market.
- Jeff Fraser, global trade consultant, will discuss the impacts of tariffs on Canada’s PT/MC distribution sector, which will affect pricing and supply chains. The effects and strategies like supplier diversification, cost mitigation and advocacy will also be addressed.
- A panel of seasoned PTDA distributor and manufacturer members will discuss how they use technology to streamline operations, improve communication and increase efficiency across the channel.
- Claudiu Popa, certified cybersecurity expert, will discuss the impact of data breaches and ransomware attacks on operations and sensitive information. He will highlight emerging threats for 2025 and offer practical strategies to strengthen digital defenses and protect critical infrastructure. .
- Michael Fuez, economist and senior consultant at ITR Economics, will discuss future economic challenges including inflation, interest rates and increased production costs. He’ll share insights on actions PT/MC business leaders should implement to position their companies for success in the coming years.
- Receptions, group meals and an optional whale-watching tour will offer additional opportunities for informal networking and camaraderie. For more information, to register or to secure a sponsorship, visit ptda.org/CanadianConference. Early-bird registration closes April 28.