RivetMRO awards Shively Bros. for marketing campaign
Rivet|MRO announced Shively Bros. as the first-ever recipient of the Rivet ROI Award, recognizing its distributor customer that achieved the highest measurable return on investment through the Rivet|MRO Co-Optimizer program.
The annual award celebrates independent distributors that demonstrate exceptional business growth through strategic marketing initiatives, innovative execution, and measurable results.
Shively Bros., an industrial distributor serving customers throughout the Upper Midwest and Mid-Atlantic regions, earned the inaugural honor following a highly successful cross-channel marketing campaign designed to expand sales of 3M personal protective equipment (PPE) products and increase penetration within key target accounts.
To support Shively Bros.' objectives, Rivet|MRO developed an integrated campaign that combined physical and digital marketing tactics, including targeted sample boxes, video content, email marketing, and social media outreach. The campaign delivered consistent messaging across multiple customer touchpoints while providing hands-on product engagement opportunities for industrial buyers.
The results were significant:
- 3M PPE sales increased from $1.54 million to $3.6 million in one year
- Overall PPE sales grew by 57%
- Targeted account sales increased by 15 times
- Customer engagement and conversion rates improved across multiple channels
"Winning the inaugural Rivet ROI Award is a reflection of what can happen when a distributor combines a strong sales team with a well-executed marketing strategy," said Patrick Sheppard, new business development director at Shively Bros. "The campaign helped us put the right products in front of the right customers through multiple touchpoints, and the results exceeded our expectations. We're honored to be recognized for the growth we achieved together."
"The Rivet ROI Award was created to recognize distributors who embrace strategic marketing and achieve measurable business results," said Tim Rasmussen, principal at Rivet|MRO. "Shively Bros. set a new benchmark with this campaign. Their commitment to execution and willingness to leverage multiple channels created an outstanding outcome and made them a deserving first recipient."
The Rivet ROI Award is an annual recognition presented to a Rivet|MRO customer demonstrating exceptional marketing performance and measurable return on investment. The award will be presented at the AD Industrial & Safety Division North American meeting in San Diego in late September.
INDUSTRIAL SUPPLY MAGAZINE
The September/October issue of Industrial Supply magazine features an in-depth cover story about Rotator Products. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
