ATC Diversified Electronics taps Quality Sales as rep group
ATC Diversified Electronics, maker of devices for automation, motor protection, electrical safety, and power quality, selected Quality Sales (QSI) as its sales representative group for the Midwest and South Central region.
Its territory will include Arkansas, Indiana, Louisiana, Michigan, Minnesota, Ohio, and Wisconsin.
According to a press release, since its inception in 1995, Quality Sales has been a leading manufacturer’s representative in the electronics industry and has achieved a strong presence in ATC’s target markets including factory automation, process control, test and measurement, automotive, appliances, and similar industrial markets. All are natural applications for ATC timers, relays, motor-protection, and power-monitoring products.
In addition, QSI represents a portfolio of electrical and electronic products complementary to ATC’s own offering. ATC’s timers, current and voltage monitors, phase monitors, and motor-protection devices are an ideal fit with these products, often literally sitting alongside them in control panels and industrial electrical systems.
The complementary focus creates the opportunity for QSI to sell ATC as part of application-specific solutions, not simply as components. ATC products solve critical operational problems such as phase loss, voltage imbalance, over/under current, motor failure, timing, and control. Its advanced motor-protection solutions also help end users monitor motor health, reduce unplanned downtime, and support predictive and preventative maintenance, enabling QSI to integrate ATC products into broader customer solutions.
QSI serves OEMs as well as industrial accounts and distributors. This further enhances ATC’s emphasis on OEM design-in opportunities, MRO/replacement business, and new end-user projects requiring advanced motor-protection solutions.
"QSI’s industry expertise, customer relationships, and complementary product portfolio make them an excellent fit for ATC,” said Jeff Flament, business unit manager. “Together, we look forward to helping OEMs, distributors, and industrial customers find practical, reliable solutions for their automation, motor protection, electrical safety, and power-quality needs.”
INDUSTRIAL SUPPLY MAGAZINE
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