Seco rebrands for the future
Seco, a global provider of metal-cutting solutions, has launched a drastically updated visual identity as well as a long-term brand strategy.
The company is describing this as the first in a sequence of major steps as the business positions itself as a leading global name for industry innovation, efficiency, and sustainability.
The new brand went live September 21 and will be followed by a series of launch activities such as events, campaigns, product launches, and announcements about new services. The company acknowledge much the heritage in its former logo and anticipates the update might be what people notice first with the new branding. The new logo, it stated, is an evolution of the old one, built on the iconic colors as being bright and positive, a major part of Seco.
“With so much of our work happening at the cutting-edge of innovation, we wanted our new brand to look cutting-edge as well; being clean, contemporary, and ready for the future. We’re all very excited to share this with the world, and we can’t wait to hear what people think. There is lots more to come, said Bettina Palmen,” brand manager at Seco.
“The new visual design is just the beginning of our exciting journey," said Stefan Steenstrup, president at Seco. "In parallel, our product offering is growing with new services and digital solutions, which meet new challenging customer needs. I’m very excited to see this part of our business grow as it perfectly demonstrates our commitment to the future. We’re taking huge steps as a business, and today we’re excited to share one of them – our new branding,”
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