AD updates Supply Force program’s brand
On Sept. 29, AD announced a comprehensive brand refresh designed to launch Supply Force as part of the organization’s menu of optional value-added services.
While the visual representation of Supply Force’s identity, including a logo, tagline and color palette, has been updated, AD stated the core commitment to its members, supplier partners, associates, and customers remains unchanged.
AD Chairman and CEO, Bill Weisberg said, “The new logo references National Coverage, representing AD members’ multi-industry reach across the industrial and construction markets they serve, celebrating the strong relationships that AD members foster with their customers and suppliers, and delivering products and services with local excellence.”
The distributor buying group said the updated look of the Supply Force brand is more than a new logo— it reflects the organization’s commitment to exceptional service and to building capabilities that deliver on the program’s promises and value.
AD President of National Accounts Shannon Bibbee, added, “This refreshed brand reinforces what Supply Force has always delivered, backed by the strength of the AD community: Independent distributors achieving big results for customers, together, without losing what makes them independent.”
The updated branding rolled out across all digital platforms and corporate communications starting Sept. 28.
Recently acquired by AD, Supply FORCE enables customers to consolidate agreements and leverage their spending for both planned and unplanned purchases. One comprehensive corporate agreement can support all product category needs, including electrical, industrial & safety, bearings & power transmission, pipe, valves & fittings, plus many others.
INDUSTRIAL SUPPLY MAGAZINE
The September/October issue of Industrial Supply magazine features an in-depth cover story about Rotator Products. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
