Power tools supplier Chervon announces new executives
Chervon promoted Kevin Gee to vice president of Pro Product Development – FLEX, The company also appointed Trevor Bithrey as vice president, Pro End User Marketing and Research – Canada.
Both roles became effective Sept. 28, and Gee and Mithrey will report to CEO Joe Galli.
Gee joined Chervon after a 15-year international career in the Milwaukee Pro Power Tool business. He started his career at TTI in 2011 as a field sales store representative in Toronto, Ontario. He moved through several Milwaukee marketing positions in Canada and was then promoted to a marketing position with Milwaukee based in Hong Kong in 2013. He then rose to the position of group marketing manager in Milwaukee Asia in 2016.
In 2017, Gee was moved to Milwaukee U.S.A. and advanced through a series of Milwaukee product management positions from 2017 to 2023. His final position was director of product management for Milwaukee Pro Tools from 2021 to 2023. Most recently, Kevin held the position of chief revenue and marketing officer for Guardian Safety Equipment before joining Chervon in 2026.
Gee has an undergraduate degree and MBA from Lakeland University in Thunder Bay, Ontario.
“Gee’s impressive international pro tool experience and his outstanding leadership skills make him a great choice to assume [this] key role for FLEX,” said Galli. “I have been highly impressed and inspired watching Kevin in action here at Chervon.”
“I very much look forward to building and leading a world class pro tool product development team for FLEX,” said Gee. “It is clear Chervon strongly values an obsessive, maniacal focus on world class product development. My passion for winning pro product development is an exact match for Chervon’s customer and end user centricity.”
Bithrey joins Chervon with over 25 years of professional power tools experience. He has excelled in his increasingly responsible positions in building both the DeWalt Canada business and the Milwaukee Canada business. He brings a diverse skillset in account management, end user marketing, aftersales service and end user research. He also has experience building and leading teams in Canada.
Bithrey’s career started at DeWalt Canada where he held a series of sales and product management positions from 2000 to 2007. He then moved to Milwaukee Canada from 2007 until 2023 where he advanced through key leadership roles, culminating in his position as vice president of end user marketing, product service and brand management for Milwaukee from 2020 to 2023. Most recently, he was driving end user marketing in key verticals for Ansell Safety – Canada.
Bithrey is an honors graduate from Lakehead University in Thunder Bay, Ontario. He is also a graduate of the 2023 TTI breakthrough leadership program.
“We are highly fortunate to have Trevor joining our North American leadership team,” said Galli. “His extensive background in end user research, jobsite marketing, after-sales service, and account management along with his strong leadership skills make him a perfect match for our inspired highperformance end user culture here at Chervon.”
“I am thrilled to be joining Chervon,” said Bithrey. “The company’s customer centricity and powerful product development system sets us up beautifully to deliver exciting levels of growth in the years ahead.”
Chervon North America is part of a global total solution provider specializing in R&D, manufacturing, testing, sales, and after-sales service of power tools and outdoor power equipment.
INDUSTRIAL SUPPLY MAGAZINE
The September/October issue of Industrial Supply magazine features an in-depth cover story about Rotator Products. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
