Sonepar consolidates brands in Ontario
Sonepar has consolidated their Ontario businesses from five brands to two. Aztec, Dixon and MGM will rebrand as a refreshed Dixon, and Electrozad and Sesco will carry the new Electrozad brand.
“Through many years of continued growth and acquisitions at Sonepar Canada, we have reached an exciting point in Ontario where we can make changes to our overall brand structure to continue advancing our best-in-class experience for our customers, vendors and associates,” said Sonepar Canada President Serge Leblanc.
Sonepar Ontario President James Taylor added, “the alignment of Ontario from five distinct brands to two will allow us to leverage our size and shared knowledge to propel the business forward. We are excited for the growth and synergy this alignment will allow us to bring to market in Ontario.”
Brand alignment is expected to take place at the beginning of November. Customers and vendors will be kept informed of changes which may affect them directly. Further details can be found on the operating companies’ websites.
INDUSTRIAL SUPPLY MAGAZINE
The September/October issue of Industrial Supply magazine features an in-depth cover story about American Producers Supply. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
