Distribution Solutions Group appoints new chief transformation officer
Distribution Solutions Group Inc. announced on Nov. 2 the appointment of Shawn O’Neal as the company’s chief transformation officer.
He will report to J. Bryan King, chairman and chief executive officer.
O’Neal joins DSG with more than 25 years of leadership experience, driving growth and working with teams to accelerate operational excellence and enterprise transformation through data, analytics, technology, and organizational development. Most recently, he served as global chief business operations officer at Gain Theory, where he led global business operations, technology development, innovation initiatives, and AI-enabled transformation efforts across the organization for their clients. During his tenure, Gain Theory significantly expanded its global operating model, redefined its client-facing products, and more than doubled revenues.
Prior to Gain Theory, O’Neal held a variety of senior leadership roles during a 13-year career with Unilever, the final half in leading advancement of data and analytic tools across all brands and countries as global vice president – data and analytics. Earlier in his career, he worked at McKinsey & Co. and Pepsi Cola Strategic Planning. Mr.
"We are very excited to welcome Shawn in the newly established role of chief transformation officer at DSG," said King. "Shawn is a highly accomplished executive with a proven track record of leading organizational change, building high-performing teams, and growing companies by leveraging data, analytics, and technology to accelerate business performance. His experience and leadership will be a tremendous asset as DSG continues to execute on its long-term strategy for success and tackles an aggressive AI transformation roadmap.”
O’Neal said, “I am excited to join DSG as the Company begins an ambitious new chapter. DSG brings decades of industry expertise with immense brand assets, prominent market presence, and an outstanding leadership team. The specialty distribution industry is being reshaped by new opportunities through modernized uses of data and AI to fuel a next-generation operating model, from everyday efficiency in sales and operations to entirely new approaches to serve customers. DSG is uniquely positioned to build on its strengths and create new opportunities for growth. I look forward to partnering with the DSG and LKCM leadership teams and associates across the organization to make their ambitions in everyday realities.”










