Sonnhalter wins PRSA 'Rocks' award
Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a gold award in the “B2B Campaign” category at the 23rd Annual Public Relations Society of America’s (PRSA) Cleveland Rocks Awards competition, recognizing excellent communications programs and tactics.
The company was recognized for its integrated public relations campaign in partnership with NIBCO to commemorate the manufacturer's 120th anniversary and the grand opening of the Rex Martin Interactive Museum in Elkhart, Indiana.
The campaign blended strategic media outreach, social media engagement, and storytelling to highlight NIBCO’s legacy of innovation, family leadership and commitment to education within the skilled trades. Through customized content, proactive editorial pitching, two key press releases and a high-visibility ribbon-cutting media event, the campaign amplified awareness among industry professionals, trade and local media, employees, and the local community.
“We’re honored to once again be recognized by our peers at PRSA,” said Matt Sonnhalter, vision architect at Sonnhalter. “This campaign was incredibly special, not only because it celebrated a major milestone for NIBCO, but because it helped inspire future generations to explore careers in the trades.”
Annually, the PRSA-Cleveland Rocks Awards acknowledge Northeast Ohio’s outstanding communications programs, which incorporate research, planning, execution and evaluation.
INDUSTRIAL SUPPLY MAGAZINE
The November/December issue of Industrial Supply magazine features an in-depth cover story about Applied Industrial Technologies. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
